Serica Archives - Time+Tide Watches

17 of the best French watch brands keeping the historic craft alive

Buying Guides

27.07.24

17 of the best French watch brands keeping the historic craft alive

Being the cradle of watchmaking, France is bound to have some good watchmakers - and it does.

10 of the best everyday watches for any budget and any lifestyle

Buying Guides

24.07.24

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10 of the best everyday watches for any budget and any lifestyle

Wearing one watch everyday can feel like a drag to some, but the joy of a faithful companion is hard to beat, and these are…

Lists

22.06.24

Three watch brands that don’t put their brand name on the dial

Branding is everything, but these three brands are secure enough in their own aesthetic that they've completely adopted the brand-less look.

Buying Guides

17.06.24

25078

Best California dial watches

The origins of the California dial may remain a mystery, but what we know for certain is that these are some of the best you…

New releases from Blancpain, Corum, Louis Erard and more

Last Week in Watches

03.03.24

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New releases from Blancpain, Corum, Louis Erard and more

Perpetual calendars in celebration of the leap year are the order of the week.

Serica replay the greats with the deliciously chocolatey Ref. 8315 Travel Chronometer

Micro Mondays

26.02.24

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Serica replay the greats with the deliciously chocolatey Ref. 8315 Travel Chronometer

Minimal branding, maximal dedication to vintage goodness.

Lists

11.01.24

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5 microbrands that get design right

Standing out in a sea of microbrands is hard, and not always done right. Here are some brands that make it look easy.

The three watches D.C. wore most in 2023 – Omega, Casio, Serica

Lists

30.12.23

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The three watches D.C. wore most in 2023 – Omega, Casio, Serica

It’s time again to look back on The Year That Was, and take a moment to reflect upon the bastions of my personal watch rotation.…

Buying Guides

21.07.23

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5 of the best microbrands

In my opinion, microbrands are one of the best things to happen to an often conservative watch industry. The trend of enthusiasts leveraging the power…

The 10 best French watch brands from Baltic to Z.R.C.

Buying Guides

14.05.23

24930

The 10 best French watch brands from Baltic to Z.R.C.

While Switzerland is regarded as the high-end watchmaking epicentre, it wasn’t always so. Along with many English watchmakers, it was France that led the way…

Five of Ricardo’s favourites from Windup Watch Fair NYC 2022

Lists

29.10.22

11975

Five of Ricardo’s favourites from Windup Watch Fair NYC 2022

This past week, New York City became the centre of the watch world as it hosted two major watch events. One of those, Windup Watch…

The Time+Tide team picks their favourite go anywhere, do anything watches

Lists

23.10.22

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The Time+Tide team picks their favourite go anywhere, do anything watches

The ultimate “go anywhere, do anything” watch depends heavily on the person that is doing the going anywhere, if you catch my drift. Therefore, rather…

VIDEO: The top 5 watches of 2021 from $1000-$5000 (Part 2)

Lists

06.01.22

11963

VIDEO: The top 5 watches of 2021 from $1000-$5000 (Part 2)

The $1000-$5000 USD price bracket is truly the wild west of the watch market, playing host to some watches that overstep their mark in terms…

Rugged tool watches at surprising prices – D.C’s five favourite watches of 2021

Lists

31.12.21

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Rugged tool watches at surprising prices – D.C’s five favourite watches of 2021

Given the unprecedented events of the past two-ish years, the worldwide market for wristwatches has done surprisingly well. Chalk it up to lots of free…

The new French Wave: 5 small watch brands setting a high bar for independents worldwide

Lists

02.05.21

27371

The new French Wave: 5 small watch brands setting a high bar for independents worldwide

Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used…

Introducing

29.04.21

22617

INTRODUCING: The new Serica 5303, a time-travelling tool watch with a French twist

With the tuxedo panache of the Oscars still fresh in my memory, I appreciate brand founder Jerome Burgert describing this new Serica 5303 diver’s watch…

LIST: Nick Kenyon’s 6 favourite articles of 2020

Lists

07.12.20

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LIST: Nick Kenyon’s 6 favourite articles of 2020

I love this time of year. Not only because the weather is nicer and the Christmas break is on the horizon, but because it offers…

FRIDAY WIND DOWN: Sydney shark attacks, steel sports watches and the Serica 4512

News

30.10.20

21842

FRIDAY WIND DOWN: Sydney shark attacks, steel sports watches and the Serica 4512

It’s fair to say that Andrew has been in the game a little while now. He’s spoken to more than his fair share of weird…

Micro Mondays

26.10.20

27373

MICRO MONDAYS: The Serica 4512, a tough French take on classic military utilitarian chic

The WMB came out in 2019 as an unusual and strong contender from the newly formed French microbrand Serica, through an idea from the only…

Micro Mondays

08.06.20

22024

MICRO MONDAYS: Serica watches, the revival of the affordable good watch

Serica was born only late last year when they were announced to the world as a brand that would offer a well-designed and robust timepiece…

Introducing

12.08.19

24817

INTRODUCING: The very versatile Serica W.W.W.

Watch collectors will listen, wide-eyed and slack-jawed, to stories about grandfathers in the ’60s wearing a Daytona while changing the oil in an engine, only…