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Minase

New releases from TAG Heuer, Schwarz Etienne, Jaeger-LeCoultre and more
Last Week in Watches
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New releases from TAG Heuer, Schwarz Etienne, Jaeger-LeCoultre and more

After the short break we had following the Geneva Watch Days, we have a start in activity from all levels of brands. TAG Heuer is…
The 16 best Japanese watch brands from rugged value to Dufour-praiseworthy wonders
Buying Guides
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The 16 best Japanese watch brands from rugged value to Dufour-praiseworthy wonders

We all know and love Seiko and Casio, but what about lesser-known, but equally as amazing brands from Japan?
A clearer look at Minase, and the quirky proposition that is the Seven Windows
What We Wore
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A clearer look at Minase, and the quirky proposition that is the Seven Windows

Seven sapphire crystals, a slim Swiss automatic, and a hand-polished case make up the Minase Seven Windows.
New releases from Omega, Tissot, BA111OD and more
Last Week in Watches
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New releases from Omega, Tissot, BA111OD and more

On Valentine’s Day, brands often propose new releases that could work as a his-and-hers pair, with similar styles but different sizes. For instance, this year…
Fratello x Minase M-3 Nori
Introducing
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Fratello x Minase M-3 Nori

Boutique brand Minase present the M-3 Nori, the second Batavo-Japanese limited edition with Fratello.
New releases from Zenith, Seiko, JLC and more
Last Week in Watches
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New releases from Zenith, Seiko, JLC and more

Even if you say you are not going to buy one of them, you were probably eagerly waiting for the new Swatch x Blancpain collaboration.…
Minase Uruga 42 and Uruga 31
Introducing
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Minase Uruga 42 and Uruga 31

The new Uruga collection is a shift from the Japanese brand's angular designs. It features a unique sandwiched case design with Sallaz-polished elements.
The Minase Masterpiece collection lives up to its name
In-Depth
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The Minase Masterpiece collection lives up to its name

When a brand so full of artistic integrity as Minase labels something a masterpiece, we had better pay attention. Given the level of quality and…
INTRODUCING: The Minase Horizon and 5 Windows Midsize
Introducing
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INTRODUCING: The Minase Horizon and 5 Windows Midsize

There has been no shortage of love for Minase in recent times, and for good reason. The Japanese brand is consistently producing watches that challenge…
INTRODUCING: The Minase 7 Windows Hakose Urushi collection
Introducing
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INTRODUCING: The Minase 7 Windows Hakose Urushi collection

For me, Minase are one of the few brands who can beat Grand Seiko in their level of artful dials, finishing quality and ingenuity. In…
INTRODUCING: The Minase Horizon 2.0 is striking and utterly distinct
Introducing
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INTRODUCING: The Minase Horizon 2.0 is striking and utterly distinct

Minase are such a distinct brand in the marketplace, fitting into the incredibly specific niche of high value luxury. Their watches aren’t cheap by any…
The hypnotic dial of the Minase Divido Shibo-Urushi
Watch Reviews
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The hypnotic dial of the Minase Divido Shibo-Urushi

The Minase Divido Shibo-Urushi takes the rare concept of an urushi lacquer dial and expands it with a blast of colour.
Minase Watches’ first American tour exposes the craftsmanship of the cult Japanese brand
News
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Minase Watches’ first American tour exposes the craftsmanship of the cult Japanese brand

How do you communicate true quality? It’s a question that many brands face as they try to capture the attention of collectors today. For big…
The Minase Divido Urushi Maki-e is a futuristic window to an ancient Japanese craft
Watch Reviews
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The Minase Divido Urushi Maki-e is a futuristic window to an ancient Japanese craft

At a time when most people gravitate towards modern sports watches or the tempting flavours of vintage nostalgia, there’s a path less crowded, where you…
Your need-to-know guide to Minase Watches – the Japanese Prime Minister’s choice of hand-crafted wristwear
Watch Education
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Your need-to-know guide to Minase Watches – the Japanese Prime Minister’s choice of hand-crafted wristwear

Eyebrows were raised when the long-serving Japanese Prime Minister Shinso Abe wore a bright blue piece of wristwear while attending the G20 summit a few…
MICRO MONDAYS: The Minase Divido
Micro Mondays
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MICRO MONDAYS: The Minase Divido

A round watch case like few others, sharp angles, quirky Japanese design and a Swiss movement? Surely that can grab your attention, even in these…