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Le Jour aren’t what you would typically consider a microbrand. They weren’t funded through a Kickstarter campaign, nor were they founded by a young visionary…
LeJour is one of those rare success stories of an extinct Swiss brand being revived with a modern catalogue, and they continue to move from…
Having distributed watches for Yema and Heuer in the 1970s alongside producing their own spectacular chronographs, it’s surprising that Le Jour have so far focused…
Although the name LeJour conjures up the idea of something fleeting and trendy, that portrayal of the brand couldn’t be further from the truth. The…
If you thought that a resurrected brand famed for its 1970s chronographs would be pigeonholed with its releases, think again. LeJour in 2022 is a…
