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New Apple Watch Series 10 & Ultra 2 unveiled – but what is actually new?
Introducing
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New Apple Watch Series 10 & Ultra 2 unveiled – but what is actually new?

The Apple Watch Series 10 and black Ultra 2 have just made their debut, but what is actually notable and new about these releases?
The three places you should never wear a smartwatch
Watch Culture
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The three places you should never wear a smartwatch

There's nothing wrong with smartwatches, but there's a time and place for everything (pardon the pun).
Rolex and Apple find themselves in hot water
Friday Wind Down
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Rolex and Apple find themselves in hot water

The world's two biggest-selling watch brands have both found themselves in legal strife just as we head into 2024.
Is this really all the new Apple Watch has to offer?
Friday Wind Down
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Is this really all the new Apple Watch has to offer?

Off the back of another Apple September event, it looks like the new Apple Watch is about as exciting as watching paint dry
TikTok is going crazy about people wearing Apple watches at weddings
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TikTok is going crazy about people wearing Apple watches at weddings

Wear your watch on your left wrist. Don’t pair a diving watch with a tuxedo. Match the colour of your watch strap with the leather…
Days of future past: How a hacker resurrected a first-gen Apple Watch into a mechanical timepiece
Watch Culture
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Days of future past: How a hacker resurrected a first-gen Apple Watch into a mechanical timepiece

E-waste. It’s an ever-growing problem, and one without easy solutions. Clearly, innovative thinking is needed, including new methods of manufacturing, recycling, and even upcycling when…
Six of the best Apple Watch faces to make your wrist computer a more horological experience
Pop Culture
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Six of the best Apple Watch faces to make your wrist computer a more horological experience

Look, Tim Cook (or Tim Apple, for the less informed) is CEO of a 2.6 trillion dollar tech juggernaut, so he can wear any watch…
What do you get if you cross a Rolex Daytona with an Apple Watch?
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What do you get if you cross a Rolex Daytona with an Apple Watch?

The Rolex Daytona and the Apple Watch are two of the most wildly desired timepieces on the planet. First up, you have the Daytona, the…
The Apple Watch is the enemy of mindfulness – mechanical watches will keep you sane
Opinion
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The Apple Watch is the enemy of mindfulness – mechanical watches will keep you sane

You know what sounds nice? Mindfulness. You know — being in the moment. Noting your breath, checking in on the breeze, and focusing on the…
Everything you need to know about the new 100m WR 49mm Apple Watch Ultra
Introducing
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Everything you need to know about the new 100m WR 49mm Apple Watch Ultra

The Apple Watch is the world’s most popular watch. Yet while it’s always been relatively rugged for a smartwatch, the Apple Watch still has its limitations…
Just the things you need to know about the new Apple Watch Series 7 (including that 20% bigger screen)
News
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Just the things you need to know about the new Apple Watch Series 7 (including that 20% bigger screen)

Technology requires innovation to maintain its relevance. It is a constant arms race for manufacturers like Samsung and Apple, with both powerhouse tech giants looking…
Buckle up: Six of the best watch bracelets by fit
Lists
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Buckle up: Six of the best watch bracelets by fit

I love a watch on a bracelet. Somehow the aesthetic just speaks to me, while objectively they also are the most robust means of strapping…
Gold, silver, bronze: the podium finish of the best watches at the Olympics
News
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Gold, silver, bronze: the podium finish of the best watches at the Olympics

It comes around every four years. That magnificent stage where the entire world gets to compete. Remarkable athletes from every corner of the planet going…
From Boyz II Men to Backstreet Boys – watch spotting in Netflix’s “This Is Pop”
Pop Culture
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From Boyz II Men to Backstreet Boys – watch spotting in Netflix’s “This Is Pop”

“Ten, nine, eight, seven, six, five, four, three, two, one (wristwatches fellas)…” With its recognisable intro, Netflix’s original docuseries, This Is Pop, takes off and…
How the Apple Watch was my gateway drug into watch collecting
Opinion
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How the Apple Watch was my gateway drug into watch collecting

Showing up at a watch collector’s meetup with an Apple Watch, is kind of the horological gathering equivalent of walking out of the bathroom with…
“This is how my Apple Watch saved my life”
News
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“This is how my Apple Watch saved my life”

Editor’s note: Last year, Bruno Molino was sitting in his Melbourne home when his Apple Watch started frantically beeping. Here, the 55-year-old describes exactly what…
Fight, fight, fight: Why Apple and Swatch hate each other so much
Opinion
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Fight, fight, fight: Why Apple and Swatch hate each other so much

Sometimes a professional rivalry gets personal. Grievances build up, eyes narrow and suddenly it all explodes into a fireball of drama and animosity. Something like…
Apple set to release a more rugged Apple Watch Explorer Edition to compete with G-Shock
News
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Apple set to release a more rugged Apple Watch Explorer Edition to compete with G-Shock

Apple now sells more watches than the entire Swiss watch industry. But not satisfied with its extraordinary dominance, the brand is now reportedly looking to…
5 of the best watches with quick-change strap systems including Vacheron, Omega and Apple
Lists
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5 of the best watches with quick-change strap systems including Vacheron, Omega and Apple

“My name is Thor, and I am a strapaholic.” It’s only a matter of time before I get pulled into some kind of intervention with…
Should you shower with your Apple Watch? Or any water resistant watch for that matter?
Pop Culture
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Should you shower with your Apple Watch? Or any water resistant watch for that matter?

Recently I stumbled upon an article from ScreenRant where they delve into whether or not it is safe to shower with your Apple Watch. Showering…
Why can’t the watch industry match Apple Watch straps for comfort?
Opinion
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Why can’t the watch industry match Apple Watch straps for comfort?

Fact: we are stuck in the strap-technology stone age while the world is moving on. Is the 100-year-old technology of the spring bar beautiful nostalgia?…
The only thing I want buzzing on my wrist is a Memovox. Why I’ll never wear an Apple Watch…
Opinion
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The only thing I want buzzing on my wrist is a Memovox. Why I’ll never wear an Apple Watch…

You don’t need the statistics to tell you that Apple Watches sell more than the rest of the Swiss watch industry combined. You need only…
RECOMMENDED READING: Apple now sells more watches than the entire Swiss watch industry
News
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RECOMMENDED READING: Apple now sells more watches than the entire Swiss watch industry

Whether you like it or not, the Apple Watch is here to stay and has proven itself the most popular wristwatch in the world. A…
3 ways the Apple Watch Series 6 could help to protect you from COVID-19
Pop Culture
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3 ways the Apple Watch Series 6 could help to protect you from COVID-19

This year has been unlike any other in recent memory. Almost unlike any in living memory. And while that has been for a multitude of…
The 5 best new features of the new Apple Watch Series 6, including panda dials and GMT faces
Watch Reviews
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The 5 best new features of the new Apple Watch Series 6, including panda dials and GMT faces

The Apple Watch has been a point of contention with watch collectors since its debut in April of 2015. When the dust settles from the…
Sex toys, murder victims and cocaine: the dark side of the Apple Watch
News
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Sex toys, murder victims and cocaine: the dark side of the Apple Watch

Bubble wrap was originally devised as a form of three-dimensional wallpaper. The modern treadmill was invented to harness the muscle power of idle prisoners in…
New study: your smartwatch is making you more insecure
News
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New study: your smartwatch is making you more insecure

The notion that “knowledge is power” has arguably become the guiding principle of our professional lives. Organisations are more reliant than ever on numerical evidence…
NEWS: Smartwatches set for 10% decline in 2020, while wearables power on in the pandemic, up 137%
News
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NEWS: Smartwatches set for 10% decline in 2020, while wearables power on in the pandemic, up 137%

We recently reported that the Apple watch has gone from strength to strength in the last reporting period, and now outsells the entire Swiss watch…
RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019
News
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RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019

A few years back, I remember interviewing Jean-Claude Biver and asking how he thought smartwatches would impact the traditional watch industry. Biver insisted the innovation…
6 of the best smart watches released in 2020, including Timex, Hublot and Bausele
Lists
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6 of the best smart watches released in 2020, including Timex, Hublot and Bausele

Most watch enthusiasts are guilty of – at one point or another – scoffing at the advent of the smart watch, confident that they would…
Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide…
Lists
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Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide…

It’s a surprisingly vexed question. You get voted into office as a Prime Minister or President, and suddenly the public’s attention turns to your wrist.…
IN-DEPTH: The Apple Watch Series 5 review for people on the go
Watch Reviews
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IN-DEPTH: The Apple Watch Series 5 review for people on the go

As I mentioned in my video review of the Apple Watch Series 5, this isn’t the sort of watch that Time+Tide typically reviews. But since…
Counterpoint: Double Wristing with a Smartwatch
Opinion
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Counterpoint: Double Wristing with a Smartwatch

Recently, Time+Tide put out an Instagram survey asking you, the reader, to express your opinion about wearing a smartwatch on one wrist and a mechanical…
Tech billionaire chic: the watches of the tech sector elite
Lists
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Tech billionaire chic: the watches of the tech sector elite

Billionaires … they’re a rare breed. In fact, according to a report from CNBC in 2019, out of the earth’s total population of roughly 7.7…
Crime or Sublime: Double Wristing with a mechanical and Apple Watch
Opinion
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Crime or Sublime: Double Wristing with a mechanical and Apple Watch

This week’s office dissension is a contentious one. In fact, it’s an argument so fierce that it threatens to tear the very fabric of Time+Tide’s…
VIDEO: A week on the wrist with the Apple Watch Series 5
Watch Reviews
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VIDEO: A week on the wrist with the Apple Watch Series 5

There have only ever been three smart watch reviews in the three thousand review history of Time+Tide. Which makes this review special. The reason we…
Top 3 watches that could save your life
Opinion
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Top 3 watches that could save your life

To the uninitiated, it may come as a surprise to learn that watches can actually do a fair bit more than merely tell you what…
INTRODUCING: The Apple Watch Series 5 and the 3 upgrades that matter 
Introducing
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INTRODUCING: The Apple Watch Series 5 and the 3 upgrades that matter 

It’s that time of year again. Apple has unveiled their latest and greatest Watch (as well as some pretty serious new iPhones), which has the…
14 of the best watches spotted in ‘Comedians in Cars Getting Coffee’
Pop Culture
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14 of the best watches spotted in ‘Comedians in Cars Getting Coffee’

Editor’s note: Jerry Seinfeld has dropped another series of the excellent Comedians in Cars Getting Coffee, so we thought we’d repost Dan’s wrap from last…
RECOMMENDED READING: It might be the biggest, but the Apple Watch hasn’t crushed the Swiss 
News
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RECOMMENDED READING: It might be the biggest, but the Apple Watch hasn’t crushed the Swiss 

Fun fact: Last year the Apple Watch shipped 22.5 million units. In the same period, the Swiss watch industry exported 23.7 million watches. Scary stuff…
INTRODUCING: The Apple Watch Series 4, you might not think it’s a watch, but it’s definitely a powerful health and fitness tool
Introducing
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INTRODUCING: The Apple Watch Series 4, you might not think it’s a watch, but it’s definitely a powerful health and fitness tool

Few topics are as likely to induce eye-twitching spasms in horology’s true believers than the the old chestnut, “Is the Apple Watch a watch?” Well,…
WATCHSPOTTING: 14 of the best watches spotted in ‘Comedians in Cars Getting Coffee’
Pop Culture
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WATCHSPOTTING: 14 of the best watches spotted in ‘Comedians in Cars Getting Coffee’

Jerry Seinfeld can do no wrong, and after having been streamed more than 100 million times, Seinfeld’s pet project, Comedians in Cars Getting Coffee, recently premiered…
EDITOR’S PICK: 6 months on, and does Felix still stand by his top 10 watches of 2017?
Lists
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EDITOR’S PICK: 6 months on, and does Felix still stand by his top 10 watches of 2017?

Editor’s note: Late last year I hung out with Andrew and some strangely undrunk drinks on a hot rooftop bar and rolled through my favourite…
VIDEO: I ditched my mechanical watch for the Apple Watch Series 3 Edition, and this is what I discovered
Watch Reviews
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VIDEO: I ditched my mechanical watch for the Apple Watch Series 3 Edition, and this is what I discovered

Late last year, one of the more surprising (and contentious) inclusions in my “best watches of 2017” list was the Apple Watch Series 3. For…
WATCHSPOTTING: 11 watches worn at the 2018 Oscars, feat. Montblanc, Jaeger-LeCoultre, Piaget, Apple and Rolex
Pop Culture
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WATCHSPOTTING: 11 watches worn at the 2018 Oscars, feat. Montblanc, Jaeger-LeCoultre, Piaget, Apple and Rolex

It’s that time of year again where Tinseltown rolls out the red carpet for an evening of self-congratulatory grip-and-grinning, closing out the award season run…
VIDEO: Felix’s top 10 watches of 2017
Lists
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VIDEO: Felix’s top 10 watches of 2017

We’ve been rolling pretty list heavy at Time+Tide over the past few weeks, and typically those lists are the result of (sometimes vigourous) team discussion.…
LIST: Felix Scholz’s favourite stories of 2017
Lists
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LIST: Felix Scholz’s favourite stories of 2017

One of the highlights for me this year has been the increasing number of regular contributors writing on Time+Tide. Whereas a few years ago T+T…
OPINION: The Apple Watch Series 3 finally delivers on the promise of a fully featured smartwatch
Opinion
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OPINION: The Apple Watch Series 3 finally delivers on the promise of a fully featured smartwatch

Last night, as Australia slept, Apple unveiled their latest and (they hope) greatest smartphones, a new Apple TV and the Apple Watch Series 3. At…
LIST: Tech set – the watches of 6 Australian start-up founders, including the guy who prefers his Daniel Wellington to a Daytona
Lists
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LIST: Tech set – the watches of 6 Australian start-up founders, including the guy who prefers his Daniel Wellington to a Daytona

Flash through the gallery of any broadsheets’ business section and in their latest technology success stories you’ll either see bare wrists or smartwatches — in…
LIST: Square pegs in a round world – 6 of the best square watches
Lists
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LIST: Square pegs in a round world – 6 of the best square watches

Sometimes the endless parade of circular watches gets a little monotonous. We’ve been conditioned by decades of design to default to the round in watches.…
IN-DEPTH: My month-long affair with the Apple Watch Edition Series 2
Pop Culture
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IN-DEPTH: My month-long affair with the Apple Watch Edition Series 2

Mechanical watches are very important to me. Not only are they the way I earn my living, they’re also a real passion. So it was…