THE HOME OF WATCH CULTURE

Introducing

The new Tissot PRX Digital looks back to a watch from 1977
Introducing
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The new Tissot PRX Digital looks back to a watch from 1977

New Tissot PRX Digital is inspired by a 1977 Tissot design Offered in both 35mm and 40mm sizes Backlit positive digital display with dual time…
The Laurent Ferrier Sport Auto 40 Série Atelier V pays tribute to a racing icon
Introducing
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The Laurent Ferrier Sport Auto 40 Série Atelier V pays tribute to a racing icon

The Laurent Ferrier Sport Auto 40 harkens back to the founder’s racing pedigree The green dial Is based on the Porsche 935 he helped to…
The Nordic Marine Instruments Østersøen is a Danish-inspired diver
Introducing
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The Nordic Marine Instruments Østersøen is a Danish-inspired diver

There is no shortage of options for dive watches coming from the micro/independent market, so a brand launching a new model on Kickstarter must be…
The Alpina Alpiner Heritage Carrée Automatic 140 Years brings back classic contours in a modern package
Introducing
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The Alpina Alpiner Heritage Carrée Automatic 140 Years brings back classic contours in a modern package

For Geneva Watch Days 2023, Alpina has released two regular -production tribute versions of the tank-style Alpiner The Alpiner Heritage Carrée Automatic 140 Years offers…
The new Citizen Black Washi Paper Dial maximises aesthetics and function
Introducing
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The new Citizen Black Washi Paper Dial maximises aesthetics and function

The new Citizen Eco-Drive Black Washi Paper Dial is limited to 350 pieces It sports a 100m water-resistant Duratect Gold Super Titanium case that’s more…
The new HYT Conical Tourbillon Infinity Sapphires is a high complication fit for Thanos
Introducing
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The new HYT Conical Tourbillon Infinity Sapphires is a high complication fit for Thanos

The HYT Conical Tourbillon Infinity Sapphires is a limited edition of 8 pieces Its tourbillon calibre, with a spiral balance inclined at 30 degrees, was…
Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection
Introducing
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Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection

The new CarbonGold variants go back to 1993, the first time Bulgari combined high-tech with traditional luxury Extremely light due to their full carbon construction,…
The Frederique Constant Classic Power Reserve Big Date Manufacture is a sign of a brand going upmarket
Introducing
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The Frederique Constant Classic Power Reserve Big Date Manufacture is a sign of a brand going upmarket

The Frederique Constant Classic Power Reserve Big Date Manufacture combines elegant style with mechanical wow factor It’s highly accessible in design, referencing classic mid-century styles…
The Doxa SUB 300β Sharkhunter is a mean-looking diver with a plenty of street cred
Introducing
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The Doxa SUB 300β Sharkhunter is a mean-looking diver with a plenty of street cred

Editor’s note: Since publishing this article, Doxa has announced an update to the SUB 300β Sharkhunter as a result of community feedback. The watch will…
Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II
Introducing
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Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II

The Maurice de Mauriac Rallymaster II is the second in a series of tennis-inspired wristwatches with Racquet magazine Once again, the watch has been designed…
The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all
Introducing
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The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all

“The World Is Yours” Dual Time Zone watch is a tribute to a family heirloom Jacob Arabo received at the age of 13 This two-dialed…
Hamilton Khaki Field Titanium
In The Shop
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Hamilton Khaki Field Titanium

If you're looking for a lightweight and reliable field watch, you can't go wrong with the Hamilton Khaki Field Titanium.
Issue 7 of the NOW Magazine is now available, and so is a little digital treat
Introducing
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Issue 7 of the NOW Magazine is now available, and so is a little digital treat

Though the magazine just about takes the cake for the piece of content that is most difficult to plan and execute, it is also just…
Vacheron Constantin design a unique clock for the world’s most expensive car
Introducing
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Vacheron Constantin design a unique clock for the world’s most expensive car

Vacheron Constantin’s Les Cabinotiers bespoke department has collaborated with Rolls-Royce on a luxurious dashboard clock piece unique upon a client’s request Styled after a dashboard-mounted…
The new MB&F HM9 Sapphire Vision bare all with full transparency and new colours
Introducing
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The new MB&F HM9 Sapphire Vision bare all with full transparency and new colours

The MB&F HM9 Sapphire Vision initially came in four editions, each limited to only 5 pieces Two new HM9-SV models now join the collection, again…
The Grand Seiko SBGJ275 and SBGM253 take to Mount Iwate skies celebrating the 9S movement
Introducing
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The Grand Seiko SBGJ275 and SBGM253 take to Mount Iwate skies celebrating the 9S movement

The Grand Seiko SBGJ275 and SBGM253 celebrate the 25th anniversary of the 9S mechanical movement The SBGJ275 from the Sport Collection depicts the cloudy sky…
The Longines Master Collection Small Seconds is what happens when a brand listens to enthusiasts
Introducing
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The Longines Master Collection Small Seconds is what happens when a brand listens to enthusiasts

Longines unveils an engraved trio with three different dial colours in three different finishes The watches are downsized from 40mm to 38.5mm, in a move…
The Zenith DEFY 21 Chroma II is another high-tech taste of the rainbow
Introducing
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The Zenith DEFY 21 Chroma II is another high-tech taste of the rainbow

Zenith’s colourful limited edition from last year has returned, this time in black ceramic too The white variant now features a subtly different colour gradation…
The new Armin Strom Gravity Equal Force Maillechort is Monochrome’s latest montre de souscription
Introducing
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The new Armin Strom Gravity Equal Force Maillechort is Monochrome’s latest montre de souscription

This marks the third montre de souscription from Monochrome Monochrome aimed to design a “warm, discreet, and traditional” take on the Armin Strom Gravity Equal…
The Glashütte Original Senator Chronometer is exceedingly German and exceedingly dapper
Introducing
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The Glashütte Original Senator Chronometer is exceedingly German and exceedingly dapper

Glashütte Original’s most underrated watch is now chronometer-certified… But not by COSC Its Panorama Date brings a signature Glashütte twist to a marine chronometer aesthetic…
The new Grand Seiko Katana Collection debuts new dial textures inspired by katana artistry
Introducing
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The new Grand Seiko Katana Collection debuts new dial textures inspired by katana artistry

This new Grand Seiko 44GS steel Spring Drive trio uses katana artistry as a muse for their dials The SBGA489 and SBGA491 introduce a new…
The new Hamilton Jazzmaster Skeleton shows off its beating heart better than before
Introducing
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The new Hamilton Jazzmaster Skeleton shows off its beating heart better than before

The latest edition of the Hamilton Jazzmaster Skeleton has been redesigned to better embrace the calibre H-10-S It’s available in 40mm or 36mm configurations The…
The Glashütte Original Seventies Chronograph Panorama Date “Golden Bay” and “Ocean Breeze” limited editions are a retro holiday from the ordinary
Introducing
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The Glashütte Original Seventies Chronograph Panorama Date “Golden Bay” and “Ocean Breeze” limited editions are a retro holiday from the ordinary

Glashütte Original is back with two new limited edition variants of their retro-inspired Seventies Chronograph Panorama Date The rounded-square TV case recalls the freewheeling fashion…
The Porsche Design Chronograph 1 911 S/T is only available for owners of the most desirable Porsche in years
Introducing
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The Porsche Design Chronograph 1 911 S/T is only available for owners of the most desirable Porsche in years

The car industry is perfect proof that hype is not a plague reserved just for watches. With multi-year waitlists, and insane dealer mark-ups, Porsche is…
The Hanhart Pioneer Silva shows the brand aren’t a one-flieger pony
Introducing
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The Hanhart Pioneer Silva shows the brand aren’t a one-flieger pony

The Hanhart Pioneer Silva uses vintage inspiration for a versatile package. It serves as a reminder that Hanhart aren’t a one-flieger pony. With black or…
The new Vero Smokey Bear editions offer a timely reminder of man’s influence on nature
Introducing
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The new Vero Smokey Bear editions offer a timely reminder of man’s influence on nature

Smokey Bear became established as a quintessential figure for all Americans towards the end of World War II. The character was created in 1944 to…
Does the new Longines HydroConquest GMT signal a collection redesign?
Introducing
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Does the new Longines HydroConquest GMT signal a collection redesign?

The Longines HydroConquest GMT departs from the cult-classic look for a more familiar case shape. The green and brown dial options are especially sumptuous, with…
The new rainbow Blancpain Ladybird Colors offer a playful sense of glamour with a 100-hour power reserve
Introducing
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The new rainbow Blancpain Ladybird Colors offer a playful sense of glamour with a 100-hour power reserve

The Blancpain Ladybird Colors collection has been expanded with this rainbow gradient reference. It comes with five colours of alligator leather straps, so you can…
The new Swatch Bioceramic What If? collection reimagines their round 1983 debut as square
Introducing
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The new Swatch Bioceramic What If? collection reimagines their round 1983 debut as square

The new Swatch Bioceramic What If? collection imagines their 1983 debut was square instead of round. It merges ‘80s style with modern eco-friendly materials such…
Norqain’s new Neverest Glacier models have charitable intentions
Introducing
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Norqain’s new Neverest Glacier models have charitable intentions

The Norqain Neverest Glacier returns with two rocky-faced references. The 41mm GMT model and 40mm three-hand model are decorated with rose gold running through their…
The King Seiko SJE095 takes its dial inspiration from Japan’s national flower
Introducing
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The King Seiko SJE095 takes its dial inspiration from Japan’s national flower

The King Seiko SJE095 highlights a chrysanthemum pattern as Japan’s national flower. The case is based on the original King Seiko from 1965 with an…
The new Bovet 1822 Récital 23 in green and blue is a visual extravaganza for the wrist
Introducing
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The new Bovet 1822 Récital 23 in green and blue is a visual extravaganza for the wrist

The Bovet 1822 Récital 23 is advertised as a women’s watch, however it can suit any lover of opulence. The Writing Slope case angles the…
The Ball Roadmaster First Responder shows that mechanical watches can even save lives
Introducing
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The Ball Roadmaster First Responder shows that mechanical watches can even save lives

The Ball Roadmaster First Responder is designed to save lives on the wrists of paramedics and first responders. The inner bezel can be turned by…
The new Oris Hank Aaron Limited Edition is a charitable home run
Introducing
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The new Oris Hank Aaron Limited Edition is a charitable home run

The Oris Hank Aaron Limited Edition uses the Big Crown Pointer Date 40mm as a framework with blue, red, and white colours inspired by his…
Baume & Mercier updates the Riviera Chronograph with warm, two-tone hues
Introducing
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Baume & Mercier updates the Riviera Chronograph with warm, two-tone hues

Continuing their Riviera-focused Watches & Wonders 2023 form, Baume & Mercier has revealed yet another update to their sporty integrated bracelet watch. While the year’s…
The new TAG Heuer Monaco Chronograph Racing Blue Limited Edition pays tribute to French Racing Blue
Introducing
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The new TAG Heuer Monaco Chronograph Racing Blue Limited Edition pays tribute to French Racing Blue

The TAG Heuer Monaco Chronograph Racing Blue limited edition of 1,000 pieces features a sandblasted grade 2 titanium case Its silver sunray-brushed dial blends into…
The Nivada Grenchen Chronoking “Paul Newman” Orange hits vintage notes for under US$500
Introducing
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The Nivada Grenchen Chronoking “Paul Newman” Orange hits vintage notes for under US$500

The Nivada Grenchen Chronoking is a meca-quartz chronograph that uses quartz for the time and a mechanical module for the chronograph This Chronoking “Paul Newman”…
The Raymond Weil Freelancer Pop Bi-Compax Chronograph is a high-contrast proposition with a titanium build
Introducing
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The Raymond Weil Freelancer Pop Bi-Compax Chronograph is a high-contrast proposition with a titanium build

The Raymond Weil Freelancer Pop Bi-Compax Chronograph adopts the light blue trend in style. Its bright contrasts, moody dial and name take influence from pop…
The Avoirdupois Force Majeure is engineered and manufactured in Manhattan with an in-house movement entirely made in the USA
Introducing
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The Avoirdupois Force Majeure is engineered and manufactured in Manhattan with an in-house movement entirely made in the USA

Avoirdupois is a furniture and lighting company based in NYC The Avoirdupois Force Majeure is a 550-piece limited edition engineered and manufactured in Manhattan The…
The new Maurice de Mauriac Züri Date collection offers a rainbow of 8 watches inspired by the colours of Zurich tram lines
Introducing
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The new Maurice de Mauriac Züri Date collection offers a rainbow of 8 watches inspired by the colours of Zurich tram lines

The new Maurice de Mauriac Züri Date collection is inspired by the colours of Zurich tram lines Each of the watches, starting at CHF 3,200,…
Ulysse Nardin are helping save the oceans with the Diver Net Azure and Diver X Skeleton Azure
Introducing
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Ulysse Nardin are helping save the oceans with the Diver Net Azure and Diver X Skeleton Azure

Environmentalism and luxury are two things that don’t really fit perfectly together in my  brain. An industry that creates so much waste yet promotes a…
The new A. Lange & Söhne 1815 Rattrapante Perpetual Calendar and Lange 1 Time Zone
Introducing
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The new A. Lange & Söhne 1815 Rattrapante Perpetual Calendar and Lange 1 Time Zone

Two modern classics of A. Lange & Söhne designs have been given fresh case materials. The 1815 Rattrapante Perpetual Calendar is cased in 18k white…
Longines send you over the moon with their newest Flagship Heritage
Introducing
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Longines send you over the moon with their newest Flagship Heritage

Longines’ classic Flagship line gets a handsome new 38.5mm Heritage model in three colourways The new models feature both a moonphase and calendar function on…
The Citizen Promaster Dive 37mm is a no-gimmick joy for smaller tastes
Introducing
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The Citizen Promaster Dive 37mm is a no-gimmick joy for smaller tastes

The Citizen Promaster Dive 37mm shrinks down the crowd-favourite dive watch. Despite its reduced size, it retains all necessary diving specifications. Three models are available…
Ulysse Nardin UFO Final Edition: The unidentified floating object of my desire…
Introducing
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Ulysse Nardin UFO Final Edition: The unidentified floating object of my desire…

If you’re working from home right now and looking out over your barren desk, take a moment to stop and think about what your options…
The Hublot Big Bang Unico Azur is nautical but nice
Introducing
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The Hublot Big Bang Unico Azur is nautical but nice

Hublot extend their “Hublot Loves Summer” campaign to the Hublot Big Bang Unico Azur The blue and white ceramic case evokes a classic sailor’s outfit…
Seiko dive back into 1965 (and 2017) with the SJE093
Introducing
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Seiko dive back into 1965 (and 2017) with the SJE093

The Seiko SJE093 is a faithful recreation of the 62MAS from 1965. It can be seen as an updated version of the SLA017 from 2017…
The ArtyA AquaSaphir is the first aquatic watch with a case made of sapphire crystal
Introducing
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The ArtyA AquaSaphir is the first aquatic watch with a case made of sapphire crystal

Sapphire is one of the most exotic materials for a watch case these days. Notorious for being incredibly hard to work with, the material has…
The Citizen Promaster Tsuno Racer 50th Anniversary
Introducing
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The Citizen Promaster Tsuno Racer 50th Anniversary

The Citizen Promaster Tsuno Racer celebrates the 50th anniversary of the 1973 bullhead chronograph. Instead of reissuing the model, Citizen have blended it with their…
The Oris Cotton Candy Divers Sixty-Fives are finally in steel
Introducing
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The Oris Cotton Candy Divers Sixty-Fives are finally in steel

The Oris Cotton Candy Divers Sixty-Five has finally been given a steel alternative. While the bronze version from 2021 is still great, it’s not as…
The Tudor Pelagos FXD Alinghi Red Bull Racing Editions show off the FXD’s potential
Introducing
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The Tudor Pelagos FXD Alinghi Red Bull Racing Editions show off the FXD’s potential

The Tudor Pelagos FXD was born as a modern successor to the Marine Nationale Its case distinguishes itself with fixed strap bars (no springbars) Two new…
Certina’s new all-purpose DS Action 34.5mm shows good things come in small packages
Introducing
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Certina’s new all-purpose DS Action 34.5mm shows good things come in small packages

Certina is introducing a small wrist-friendly version of their capable DS Action diver in 34.5mm The collection consists of five references with classically coloured lacquer…
Chopard team up with BWD for the Mille Miglia GTS Power Control Bamford Edition ‘Desert Racer’
Introducing
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Chopard team up with BWD for the Mille Miglia GTS Power Control Bamford Edition ‘Desert Racer’

The Chopard Mille Miglia GTS Power Control Bamford Edition ‘Desert Racer’ is a 50-piece limited edition It comes with a robust bead-blasted titanium case, frosted…
Maen and seconde/seconde/ stir up a special Manhattan 37
Introducing
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Maen and seconde/seconde/ stir up a special Manhattan 37

Romaric André of seconde/seconde/ teams up with Maen for an unexpect take on the Manhattan 37 The integrated-bracelet gets a literal cherry on top of…
Richard Mille goes head to head with Rolex with their own Le Mans centenary-celebrating RM 72-01 LMC Limited Edition
Introducing
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Richard Mille goes head to head with Rolex with their own Le Mans centenary-celebrating RM 72-01 LMC Limited Edition

Richard Mille and the Le Mans Classic have joined forces since 2002 While celebrating 100 years of Le Mans, the RM 72-01 LMC is limited…
Omega celebrates 75 years of the Seamaster with 11 new “Summer Blue” models across the collection (Live Video & Pics!)
Introducing
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Omega celebrates 75 years of the Seamaster with 11 new “Summer Blue” models across the collection (Live Video & Pics!)

A gradient of 11 new “Summer Blue” configurations for the 75th anniversary of the Seamaster that darken as the depth rating increases Each model has…
The Ace x Elka Watch Company Diversity series
Introducing
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The Ace x Elka Watch Company Diversity series

Ace Jewelers and Elka Watch Company have teamed up to celebrate Amsterdam’s diversity. Both companies have links to the historical Dutch brand Elka. It’s available…
Norqain jazzes up the Wild One with skeleton-dialled duo
In The Shop
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Norqain jazzes up the Wild One with skeleton-dialled duo

Making waves upon its September 2022 release, the Norqain Wild One signalled that Jean-Claude Biver’s advisory role in the brand wasn’t just a marketing move,…
Glashütte Original’s Sixties gets a period-appropriate Small Second variant
Introducing
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Glashütte Original’s Sixties gets a period-appropriate Small Second variant

The Vintage collection has been home to Glashütte Original’s modern re-interpretations of their past catalogues, and the Sixties collection a spitting image of the watches…
The Alpina Heritage Carrée Mechanical 140 Years is a retro throwback loaded with Art Deco charm
Introducing
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The Alpina Heritage Carrée Mechanical 140 Years is a retro throwback loaded with Art Deco charm

Alpina celebrate their 140th anniversary this year. The Alpina Heritage Carrée Mechanical 140 Years is powered by a Calibre 490 from 1938. 28 of the…
New Parmigiani Fleurier Tonda PF Sport collection brings a subtly sporty touch to the hit lineup
Introducing
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New Parmigiani Fleurier Tonda PF Sport collection brings a subtly sporty touch to the hit lineup

New Parmigiani Fleurier Tonda PF Sport collection replaces former “GT” line Collection includes two chronographs and two automatics each presented with silver dials in steel…
Jaeger-LeCoultre presents a black sunburst rendition of the Master Control Chronograph Calendar
Introducing
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Jaeger-LeCoultre presents a black sunburst rendition of the Master Control Chronograph Calendar

This Master Control collection was launched in 1992 as a look back at Jaeger-LeCoultre’s mid-century creations, but executed in a thoroughly modern way. It contains…
Bamford Watch Department x Wes Lang present a Limited Edition TAG Heuer Carrera Chronograph
Introducing
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Bamford Watch Department x Wes Lang present a Limited Edition TAG Heuer Carrera Chronograph

BWD collaborates with Wes Lang to bring the artist’s signature flourishes to the iconic Carrera Chronograph Wes Lang is known for his recurring figures and…