THE HOME OF WATCH CULTURE

The Icons

Taking a deep dive into the Omega Seamaster
The Icons
i/trending 10531

Taking a deep dive into the Omega Seamaster

From James Bond to Joe Biden's wrist, we take a deep dive into the evolution of the classic Omega Seamaster
The A. Lange & Söhne Lange 1 is a true modern classic
The Icons
i/trending 14647

The A. Lange & Söhne Lange 1 is a true modern classic

The watch that made A. Lange & Söhne what it is today.
When Ulysse Nardin let its Freak flag fly, it changed watchmaking forever
The Icons
i/trending

When Ulysse Nardin let its Freak flag fly, it changed watchmaking forever

When Ulysse Nardin released a watch called the Freak in 2001, it broke all the rules and changed the game.
Why the Seiko SKX became the gateway drug for a million watch nerds
The Icons
i/trending 40532

Why the Seiko SKX became the gateway drug for a million watch nerds

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
The MB&F Legacy Machine is a jaw-on-the-floor original
The Icons
i/trending 1160

The MB&F Legacy Machine is a jaw-on-the-floor original

Maximilian Büsser is a dreamer. His is a tale of audacity, swirled with a healthy pour of unfettered creativity. After all, his company, MB&F (Max…
Why the Rolex Daytona is still the ultimate chronograph to trigger serious FOMO
The Icons
i/trending 16224

Why the Rolex Daytona is still the ultimate chronograph to trigger serious FOMO

When it comes to the world’s most desired timepieces, one name stands head and shoulders above the rest: Rolex. And among the legendary models from…
How the Rolex Submariner went from bulletproof tool watch to stone-cold classic
The Icons
i/trending 21825

How the Rolex Submariner went from bulletproof tool watch to stone-cold classic

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch
The Icons
i/trending 8561

The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
To the moon and back, how the Omega Speedmaster became a legend
The Icons
i/trending 20590

To the moon and back, how the Omega Speedmaster became a legend

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
How the Patek Philippe Nautilus became the ultimate flex watch
The Icons
i/trending 14509

How the Patek Philippe Nautilus became the ultimate flex watch

Welcome to The Icons, a new series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into…
Why the Zenith El Primero is the numero uno among Swiss chronographs
The Icons
i/trending 13213

Why the Zenith El Primero is the numero uno among Swiss chronographs

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
The Rolex Explorer could be your one watch collection for life
The Icons
i/trending 26598

The Rolex Explorer could be your one watch collection for life

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
Why everyone from Muhammad Ali to Andy Warhol fell for the Cartier Tank
The Icons
i/trending 19618

Why everyone from Muhammad Ali to Andy Warhol fell for the Cartier Tank

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
Taking a hot lap around the history of the Heuer Carrera
The Icons
i/trending 15673

Taking a hot lap around the history of the Heuer Carrera

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
The Panerai Luminor is a tool watch with heavyweight punch
The Icons
i/trending 14638

The Panerai Luminor is a tool watch with heavyweight punch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
Built for the cockpit, the Breitling Navitimer is a true pilot’s watch
The Icons
i/trending 17138

Built for the cockpit, the Breitling Navitimer is a true pilot’s watch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
The Blancpain Fifty Fathoms is the daddy of modern dive watches
The Icons
i/trending 15710

The Blancpain Fifty Fathoms is the daddy of modern dive watches

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
The Rolex Day-Date is still the ultimate watch of ballers and shot-callers
The Icons
i/trending 38516

The Rolex Day-Date is still the ultimate watch of ballers and shot-callers

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
How the IWC Big Pilot became a true modern classic
The Icons
i/trending 15877

How the IWC Big Pilot became a true modern classic

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…
Turning back time with the evolution of the Jaeger-LeCoultre Reverso
The Icons
i/trending 16127

Turning back time with the evolution of the Jaeger-LeCoultre Reverso

Welcome to The Icons, a T+T series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into…
How the Rolex GMT-Master defined jet-set style
The Icons
i/trending 16403

How the Rolex GMT-Master defined jet-set style

Welcome to The Icons, a new series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into…
Why the Heuer Monaco is still the watch world’s ultimate square deal
The Icons
i/trending 10179

Why the Heuer Monaco is still the watch world’s ultimate square deal

Welcome to The Icons, a new series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into…