THE HOME OF WATCH CULTURE
As watch enthusiasm grows and expands, Is now the time to make watches more simple rather than complicated?
The semi-precious stone is making a comeback in the far corners of watchmaking and at vastly different price points.
Rolex, Richard Mille, IWC, and Patek Philippe are all on the table. But Brady's AP is the hot topic...
After creating waves upon its release, we wanted to dive into the pages of Oyster Perpetual Submariner to see what all the fuss was about.
Big watch fairs can tell us a lot about the state of the industry, and there was plenty going unsaid at Geneva Watch Days 2024.
One of Omega's most expensive watches, we examine what makes the Aqua Terra Ultra Light as costly as it is.
In a watch marketplace with a greater appreciation for interesting case shapes, the Longines Mainliner could be a great revival for the brand.
We all love our watches, but are we showing that love through how we store them when they're not on the wrist?
You could pair a diver with a suit or tux, but this is why you shouldn't.
The Rolex 1908 launched with much fanfare, so why has the Omega De Ville Tresor been overlooked for years?
Has the old adage of not wearing your dive watch with a suit finally become outdated? There's an argument to made that is has.
Imagine a Swatch Skin collection with Taylor Swift album covers printed on the dials.
Buffy feels particularly strongly about rubber straps.
A hopeless vintage romantic argues for in the case of vintage sports watches. As usual though, there are asterisks.
In case you missed it, Patek reprised its Aquanaut Travel Time at this year's Watches and Wonders. With a quartz movement...
Straps and bracelet stacks are not the only means to accessorise your favourite watch. Tattoos can be a bold way to liven up your wrist…
New Swatch x Omega MoonSwatch Mission on Earth models have arrived, but is this what the collection needed in the face of waning momentum?
Audemars Piguet's [RE]Master 02 is a bellwether for a growing trend in modern watch design: a return to brutalism.
While the watch-collecting world covets and lusts after vintage sports watches, Zach explains why they may be better to appreciate than own.
With Breitling's acquisition of the brand, is the return of a mid-century classic on the cards?
Small indies achieved spectacular results at the Only Watch charity auction this year, with Furlan Marri a particular standout.
One brand rarely stirs up controversy amongst watch enthusiasts - Tudor. This key reason why is something other brands should study.
With more bright colours and less brand dependence on traditionally "women's" watches, Charlotte explores what's next for mother of pearl.
With a rich heritage and a focus on celebrity ambassadors, why have you been hearing more about Longines recently?
Few brands can match the quirkiness of Seiko in the 1990s, and Buffy feels it may be time for some of it to return.
To Jubilee or not to Jubilee? We debate whether the Rolex GMT-Master II looks better on a Jubilee or Oyster bracelet.
Adam explains why this cheap and cheerful white resin beaut means so much.
It’s a common sentiment that mechanical watches last forever when properly maintained. But, is there really much truth to that?
A staple of the US women's affordable luxury market, Michele are all show and no go.
There are few manual winding watches for under $500. Thankfully, Timex has you covered.
Within the realm of watchmaking, size very much matters. So, we put the question to the Time+Tide Editorial Team: what is your favorite watch size?
What's next in the vicious cycle of fashion trends? Buffy thinks it's time for Y2K.
Enthusiasts complain about watches being too thick all the time. What about too thin?
Are watch enthusiasts too focused on every watch being the same size?
Buffy lays out their five steps to best make your watch collection stand out - #SOTC.
D.C. speculates on the craze that'll follow integrated bracelets and Tiffany blue dials.
White gold is lauded as a bit of a stealth wealth flex, but could you be fooled thinking it's steel, or vice versa?
Tom takes a look at how the watch industry could (and is) benefitting from emerging blockchain technologies.
Why is Citizen Eco-Drive underrated? Adam weighs in on the solar-powered legend here.
With Watches & Wonders on the horizon, an avalanche of watch novelties are incoming. Here are five watch trends Tom wants to see in 2024.
Dior has relaunched the Chiffre Rouge with movements from La Fabrique du Temps and Zenith - an intriguing move.
Tom takes a good hard look at the watch industry's favourite marketing tactic.
D.C. takes a bargain-basement ceramic Armani watch for a spin to see if he could actually live with a ceramic watch day-to-day.
The culture of watchmaking is one that equally respects tradition and ingenuity, as the past can be respected while breaking boundaries and inventing new techniques.…
Whether it's price, rarity or something third, Adam discusses what gives a watch that holy hype status.
Watch enthusiasts and collectors could not care less about the Rolex Pearlmaster, yet many celebrities have been seen sporting various references of it...
Tom's trend manifesto touches on some topics you might expect (waitlists, anyone?), but also others that irk him in particular.
So does Mario wear a Daytona or? Buffy explains the similarities between the two giants.
Buffy is set to ruffle some feathers with their take on the fashion brand topic.
Buffy recounts their watch collecting dry spell, and how they got there in the first place.
The potentially detrimental outcomes of the current trend of hailing in-house movements as the greatest thing since sliced bread.
Standing out in a sea of microbrands is hard, and not always done right. Here are some brands that make it look easy.
We revisit everyone's favourite entry-level diver. Does its charm excuse the fact it's no longer affordable?
With the trend of new dial colours seemingly slowing, might one of these be the next big thing in watch dials?
Does function win over form, or is there a third argument to be had when buying a new watch?
IWC's villain-inspired Aquatimers are cool, but they're also a little confusing.
A pioneering dive watch brand and their contemporary endeavours won D.C. over in 2023.
Adam has some hot takes here. His six 'watch style rules' will likely be polarising. Either you will strongly agree or completely disagree, there is…
It may seem the most boring choice, but Zach makes a case for why Rolex made the most of 2023.
With strong releases across three model lines, TAG Heuer makes a strong claim for the 2023 "best of" crown.
There's more to Blancpain in 2023 than just their headline-stealing collaboration with Swatch.
Borna explores some unexpected and rare Universal Genève models, alongside fan-favourites.
Zach encounters a true first-world watch problem after acquiring a grail.