THE HOME OF WATCH CULTURE
South Korea is not typically a country associated with watchmaking, despite a strong culture of manufacturing that has leapt in quality over the last two…
There is a crucial moment in the existence of an independent brand when it adds mechanical movements to their core collections. This change seems to…
We don’t need more dive watches. According to some anecdotal data, divers are the most popular type of watches because they are robust, versatile, and…
Vario are one of the most beloved microbrands, and despite the fact that they may not receive as much hype as others, they still hold…
There’s certainly no shortage of creativity in the world of microbrands, but that energy doesn’t always get funnelled into watches that actually look good. Stella,…
Owing to the likes of the Rolex Explorer and Omega Aqua Terra, robust everyday watches have become their own thing. Because what we need is…
For those who were into scuba diving in the 1960s/70s and did not care for the professional-grade dive watches from Rolex and Blancpain, skin divers…
Shining a light on some lesser-known brands is one of my favourite things to do here at Time+Tide, and the weekly Micro Mondays segment helps…
Some of the most iconic models in the history of horology became so because they offered something unique. A new case design or a new…
Editor’s note: Due to unforeseen circumstances, Warrick’s Atmoss project will have to be put on hold for the moment to ensure the products can be…
You know how action movies sometimes include sleeper agents that nobody noticed and that can wreak havoc should they wish to? Well, we can also…
Over the past 10 years, French brands have been making real waves in the horological world. The country has seen a resurgence of fine watchmaking…
There’s no shortage of vintage-inspired divers in the independent and microbrand market. While many brands have got this formula wrong and wheeled out bland homages,…
Dive watches are more popular than ever, especially compressor divers. These ubiquitous watches herald from a time when horological engineering was at its peak, and…
Collaboration often leads to the best results, and Stella is a brand born of collaboration. With the name formed out of the founders Stephen and…
This may be the first time that I’m recommending a watch that you will never wear yourself, but the target demographic for Blok Watches don’t…
Jules Verne is one of the most influential authors of all time for one main reason — adventure. At the time, nobody else had captured…
Calling Circula a microbrand feels like a bit of a disservice considering their history, but their approach to unique design and modern brand identity really…
Aviation has a longstanding history with timekeeping and wristwatches, but that doesn’t mean you need to have decades of heritage behind you to make an…
Some extinct brands that get revived for the modern mechanical boom are often raised in mystery, bought out by private companies who heap glory on…
There’s a romanticisation that surrounds firefighting that’s been around since the profession’s inception. Firemen are mentioned by wide-eyed children in the same breath as astronauts…
It’s probably fair to say that Baltic owe their current status as an overachieving microbrand to the release of the Aquascaphe in 2018. Blending different…
In our review of Artel Rotec’s previous V watch, Borna touched on how the high-tech exotic sports watch wasn’t a niche that every collector was…
Le Jour aren’t what you would typically consider a microbrand. They weren’t funded through a Kickstarter campaign, nor were they founded by a young visionary…
As business ventures, microbrands can sometimes seem a little bit soulless. All it takes is one person with some starting capital and a catalogue of…
We’ve already counted down our top 5 from our Micro-Mondays series in 2022, but the independent goodness just keeps on coming. Each passing year sees these…
It’s that time of year where we can look back and be astounded at the sheer quality and quantity of microbrand releases yet again, with…
Peren can be a confusing brand for people who are new to their concept, but despite a rather baffling backstory including a ransomed prototype, the…
RZE cemented themselves in my mind as one of the best value microbrands when they released their Valour 38 field watch for under US$300, and…
What is great about the independent watch market is that there is more room to do things differently. By offering more value for less money or…
Let’s not beat around the bush. If you’ve spent any time lusting over releases from Jaeger-LeCoultre, chances are that you’ve fallen in love with a…
Trafford are shaping up to be a brand who are impossible to pin down, but if their releases continue the trend of happy surprises then…
It’s no secret that microbrands can often provide incredible watches for the money, but that doesn’t mean that they can get away with putting no…
For the last few years, watchmaking has really been throwing off the shackles of stylistic repression across independent and large-scale manufacturers, leading to some of…
Starting Micro Mondays was originally about shining a light on some of the great independent watchmakers who have been able to be supported through the…
Designing a new watch from the ground up is always going to be a difficult task, given that there’s over a century’s worth of designs…
The concept of evolution over revolution is more than a catchy phrase, it also shows the dedication that a company has to perfecting a concept.…
The watch microbrand game has become incredibly alluring over the last few years, with some examples rising from humble Kickstarter origins to sky-high profits and…
The most popular watches at the moment are often surrounded by a contextual suffering. Military watches have quite a dark theme, and you could make…
There’s little that can beat a field watch when it comes to day-to-day wear. Divers are often too chunky, and dress watches too delicate, but…
As a microbrand, Hemel have very much found their niche and stuck to it. Regarding military watches as the forefront of horological development throughout history,…
With a name like Orator, you would expect this brand to have a good story behind it. Thankfully it delivers, as one of watchmaking’s forgotten…
For those who buy watches to wear in different situations, what context best suits the Olto-8 Infinity II? It could be in the seat of…
It’s getting harder and harder to stand out as a microbrand as dozens seem to pop up every week, but the most distinctive examples are…
The art of the vintage-inspired watch, especially when done by a young brand such as Baltic, is in honouring the allure of the past while…
During my time at Time+Tide, the flow of curious timekeepers coming across my desk has been constant, yet, the CIGA Design Blue Planet stands out…
It’s hard to believe RZE have only been around for two years, but they are one of the ultimate microbrand success stories. Having released their…
It’s quite common for microbrand watches to become a competing list of specifications trying to undercut each other on price, with buzzwords thrown around that…
Vintage military-inspired watches can sometimes seem like an easy path for microbrands to go down, but there are plenty of pitfalls and traps along the…
While historically popular watch brands have proven over decades if not centuries that they’re capable of greatness, there’s one edge that microbrands will always have.…
There are plenty of watch brands that have been resurrected from the past. But Circula set themselves apart with their authentic German heritage and the…
It’s the middle of the year and already a ton of watches have been released. So much so that we decided to look back for…
Upon entering this crazy hobby of ours, one tends to immediately be pulled by the allure of timeless design. Watches from the ’60s and ’70s…
You’ve heard of square watches and rectangular watches. Even octagonal watches are essentially common these days. With around a century of experimentation since wristwatches were…
What is the main purpose of a watch? Many would say it’s to simply tell us the time. But I think there are too many…
Eschewing the influence of diving or sports, the pure military inspiration behind the new York & Front Burrard is pretty close to being the perfect…
Microbrand releases can often be just an eclectic mix of design trends thrown together, or a wild attempt at doing something different without considering what…
Few watches can claim to be truly unique designs, except for those within the wild west that is Kickstarter. Instead of massive brands guessing at…
The AERONOM AeroOne is born from concrete jungles, hardened beneath derelict overpasses and finessed in underground clubs. The brand’s origin, after all, is credited to…
You’re already familiar with the formula. Exotic material for the tonneau case, openworked dial with a complication or two, a rubber strap and a price…
The popularity of microbrands is predominantly down to two main reasons. Firstly, there is the fact that they’re often far more affordable than established watch…
Audric launched their first watch in 2020, deep in the throes of the global pandemic. The SeaBorne stood out from the crowd of Kickstarter-funded dive…
What differentiates a high-end watch from an entry-level watch? Is it the movement that’s used? Is it the inclusion of precious metals? Or could it…